Minnesota Twins 2018 Digideck

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The Minnesota Twins Organization believes our future success, both on and off the field, is built on a business model that embraces operational efficiency, environmental stewardship and social responsibility. We honor the power of sport by leading through example, and we will continue to use sport to inspire, build the best fan experience and cause no unnecessary harm, working with our fans, community, suppliers, partners and employees to have a positive influence in the World.

The Treasure Island Baseball Network consists of the Twin Cities affiliate, 830 WCCO and 80+ other affiliate stations that broadcast across Twins Territory (MN, SD, ND, WI AND IA).

Split copy capabilities include being able to run separate copy on specific stations within the network.

With Twins radio advertising, you reach over 700,000 unique listeners in the Minneapolis/St. Paul DMA alone*.

Starting with the 2018 season, WCCO-AM 830 will air all Twins regular-season and postseason games as well as Spring Training coverage across the metro area. Twins games were aired on WCCO for the club's first 46 seasons from 1961-2006.

*Source: Nielsen Scarborough 2017 Release 1

Provided highly visible messages to fans watching the television broadcast in both the Minnesota Twins and opposing team markets. In addition to this broadcast exposure, the signage was visible to fans in the ballpark.

*due to MLB’s rights with Fox and/or other national broadcast networks, partners signage were not shown during nationally televised games.

Scoreboard features capture fans' attention between innings with interactive elements, special features and bold graphics. The features run on both the Twins main scoreboard and right field video board, as well as on the IPTV system throughout Target Field.

Scoreboard features are unique elements at Twins games, as only a limited number of features are run-resulting in high rates of fan recall and recognition.

The Target Field seating bowl is surrounded by LED ribbon boards that provide eye-catching animations between innings of play.

LED animated messages provide full-color, high definition exposure to fans at Target Field.

During each half-inning, one static message is featured on the LED ribbon boards and out-of-town scoreboard. These full-color, high definition displays remain visible throughout the entire half-inning of play.

New in 2018: PARTNER will be featured as the exclusive Twins FanCam sponsor. The FanCam captures a 360 degree ballpark photo at every home game. Fans will be encouraged to "tag themselves" in the image and share via their social networks.

Click to Explore Twins FanCam:

https://twins.fancam.com/20170722/

Twinsbaseball.com sweepstakes includes:

4 – 6 week register online to win promotion
Link to partner website
Custom built assets:
- Entry & Thank You pages
- Dedicated email to Twins’ opt-in list (300,000)
- One (1) Facebook post
- One (1) Twitter post
Promotion via Twinsbaseball.com homepage media wall
Data collection options:
- Sponsor email opt-in data collection
- Option to ask entrants 3 marketing questions

The Minnesota Twins Community Fund (MTCF) is truly the Heart of Twins Territory. The Community Fund helps support thousands of non-profit organizations each year by donating game tickets, memorabilia and other autographed items to assist organizations in raising funds for their important causes.

Created in 1991, the MTCF is an independent 501 3(c) non-profit organization whose mission is to enrich local and regional communities by providing resources for the healthy development of children and families through an association with baseball, softball and the Minnesota Twins. The MTCF would not exist and thrive without generous contributions from it’s Cornerstone Partners.

Learn more about the Twins Community Fund visit, www.twinscommunityfund.org

Each year during the month of February, Twins front office staff visit almost two dozen elementary schools in Twins Territory. During these school visits, Twins staff teach about Jackie Robinson and Roberto Clemente through reading.

Each visit consists of: reading of a book, a short documentary and a discussion with trivia questions and prizes.

Sponsorship Includes:

Giveaways
Inclusion in social posts
Website inclusion
Opportunity to volunteer in classroom

As an important piece to Twins Hall of Fame Weekend, on August 4, 2018, this breakfast features 10-12 Twins Hall of Famer and that year’s inductees in a fun retrospective program.

The program allows attendees to hear personal stories, experiences and excitement from the players that were monumental for the Minnesota Twins. Breakfast also includes autographs. Expected attendance is 300 people.

Sponsorship Elements:

TV/Radio drops
Digital Platforms
Registered users direct email
In ballpark promotion

Investment: $10,000

The Twins broadcast auction will be held in partnership with FOX Sports North and the Twins Radio Network during a 2018 away series. The annual auction, which features unique experiences and one-of-a-kind Twins memorabilia, is a fundraiser for the Twins Community Fund. Bidding begins at first pitch and ends 10 minutes after the end of the ninth inning.

This event will take place for two game broadcasts in May or June.

Sponsorship Opportunities:

Provide premium Items
Backpack sponsor (100 bags per night)
Provide experiential opportunities

Sponsor will be mutual agreed upon with FOX Sports North and the Twins Radio Network to be featured on air.

TwinsFest is one of the largest fundraisers for the Twins Community Fund. TwinsFest will feature interactive activities and behind-the-scenes fan experiences that celebrate Twins baseball and Target Field.

As in years past, more than 60 current, former and future Twins players are expected to appear throughout the course of the three days in January.

sponsorship opportunities:

Coupon Distribution

For two weeks in January, Twins players, alumni, coaches and staff travel Twins territory to visit fans (MN, SD, ND, WI and IA).

The Twins winter caravan visits approximately 50 cities each year. Created in 1961, the Twins winter caravan is currently the largest caravan of its kind in professional sports.

Sponsor will receive one (1) pre-game on field experience for four (4) to view batting practice during the Regular Season.

The best seats and the largest selection of seat locations are reserved for full season ticket holders. Plus, owning full season tickets is the only way to guarantee that you’ll have tickets to the hottest game in town — Opening Day.

TICKET EXCHANGE PROGRAM: Can’t make a game in your season ticket plan? Exchange it for a game you can attend!

MOBILE TICKETS: The MLB Ballpark App allows you access to your tickets via your smart phone.

Partial Season Plans are available in some of the most popular seat locations and include games equally mixed throughout the season.

TICKET EXCHANGE PROGRAM: Can’t make a game in your season ticket plan? Exchange it for a game you can attend!

MOBILE TICKETS: The MLB Ballpark App allows you access to your tickets via your smart phone.

The Budweiser Roof Deck is a signature feature of Target Field offering sweeping skyline views of downtown Minneapolis. Complete with a covered 360-degree bar and gas fire pit, the roof deck provides a unique outdoor experience at Target Field.

The roof deck is sold as a hospitality area each game can accommodate 250 guests.

Impress at your next outing

Located on the Annual Suite Level at Target Field Skyline suites can accommodate groups ranging in size from 50 to 150+* and are ideal for all types of business functions and social gatherings for medium to large groups. *Additional tickets available for purchase, capacity varies by suite.

To learn more about Twins sponsorship opportunities, please contact

Mike Clough
Senior Vice President, Ticket Sales and Brand Partnerships

612.659.3562
MikeClough@TwinsBaseball.com

Target Field The Greenest Ballpark In America

Radio Treasure Island Baseball Network

Local Twins Radio

Radio Affiliates

Homeplate Rotational

Scoreboard Feature

LED Animated Loops

LED Static Display